“TikTok made me buy it!” is one of the most used phrases you will encounter. With TikTok being one of the most used apps, it continues to bring consumerism and overconsumption.
TikTok promotes an unrealistic way of living. With restocking videos and influencer hauls, people start to believe this is how their life should look like, however this lifestyle is very uncommon. People start to see their favorite influencers with certain products, and suddenly said product is off the shelves.
Another tactic of consumerism is TikTok’s new feature, TikTok shop. This makes it easier for consumers to quickly purchase the item promoted and at a ‘lower’ cost. In reality this is causing more scams and can be more expensive. In conclusion, TikTok’s engagement continues to get higher, and overall benefit the company.